Apple expands Racial Equity and Justice Initiative to the UK with Southbank Centre partnership

The Southbank Centre, the biggest cultural institution in the UK, and Apple have joined up to bring Apple’s worldwide Racial Equity and Justice Initiative (REJI) to the nation, offering tools and resources to promote budding Black talent and creatives there.

The partnership, which will debut later this fall, has two main elements, according to the Southbank Centre, including “an intensive, industry-led training and development programme to help address and remove the structural barriers Black creatives often face in the creative industries” and a partnership with local schools to “spark a passion for creativity among the next generation of talent, providing a powerful experience for participants early in their creative careers.”

Tim Cook, the CEO of Apple, said on Twitter, “We’re thrilled to join with Southbank Centre to enhance participation in the arts as part of our commitment to address difficulties in racial fairness and justice. We are delighted to be a part of this fantastic initiative, which aims to unleash people’s full creative potential.

With funding for the Southbank Centre’s Photo-Fantastic accelerator programme for emerging image producers, Apple and the Southbank Centre established a partnership in the summer of 2022. Participating Black photographers were fifteen up-and-coming photographers from London, and their work was shown at the Southbank Center during September.

Tim Cook, the CEO of Apple, was caught snapping selfies with employees on Sunday at Apple Covent Garden in London. Deirdre O’Brien, the company’s leader of retail + people, was also pictured there.

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